What type of logo should I choose? Symbol, Wordmark, Combination Mark?

by Amanda Ng
permalink · Mar 13, 2023 · updated: Mar 14, 2023
logo logo design what is a logo

When it comes to choosing the type of logo for your business, there are a few different options to consider:

• Symbol: A symbol logo is a graphic or emblem that represents your business. It can be an abstract shape or an object that represents your industry. Symbol logos can be very effective because they're easy to recognize and remember.
• Wordmark: A wordmark logo is a type-based logo that features your business name in a specific typeface. Wordmark logos can be very effective if your business name is unique and memorable.
• Combination mark: A combination mark logo combines a symbol with a wordmark. This type of logo can be very effective because it combines the benefits of both symbol and wordmark logos.
• Lettermark: A lettermark logo is a typography-based logo that uses initials or a combination of letters that spells out the company's name.
• Emblem: An emblem logo is a combination of a symbol and a wordmark inside a badge or crest.

Ultimately, the type of logo you choose will depend on the needs, values and goals of your business. Each type of logo has its own strengths and weaknesses, so it's important to choose the one that best represents your brand and connects with your target audience. It's a good idea to study logos of businesses in your industry and see what you like and dislike, also consult with a logo designer or branding agency for their expert opinion.

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