permalink · published: Nov 24, 2017 · updated: Nov 24, 2017
logo design color color theory
What color should you choose for your logo?
It seems like a difficult to answer question, but is it?
Sure, the color of your logo will convey some information about your company and what it stands for. But really how many colors are there to choose from?
Consider characters in kids movies and tv shows and video games.
Main Characters and Heroes are Usually Primary Colors
That's right. The main characters are almost always the primary colors: Red, Blue, Yellow
What color is Spiderman? Superman? Captain America? Lightning McQueen? The Incredibles? Batman? Elmo? Big Bird? Cookie Monster? Iron Man? Wonder Woman? Mario?
You guessed it. The less important characters and bad guys are usually secondary colors like orange, green, and purple
What color is the Joker? Green Lantern? The Hulk? Batman's Robin? Poison Ivy? The Riddler? Swamp Thing? Loki? Aquaman? Luigi? Skeletor?
Is your brand the main character or a secondary background character?
Is your company a Superman or a Skeletor?
If you want to present yourself as a main character, you have a choice of Red, Yellow and Blue.
What color shows up best on a white background? Not Yellow. You're left with a choice between Red and Blue.
Red or Blue?
If your business has to do with food or emotional products, choose red.
If your business is serious or deals with rational decision making when making a purchase, choose blue.
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